Athar Art Direction

“Athar” – The Health Endowment Foundation, is a nonprofit entity dedicated to enhancing the healthcare sector in the Sultanate of Oman. Its primary mission is to elevate the quality of healthcare over the long term by leveraging contributions and donations from both individuals and corporations.

I was entrusted with the responsibility of devising a brand name, conceiving three distinct design and artistic concepts, preparing press kits, and crafting social media templates for the foundation, all in close collaboration with their production agency.

Linda Tanjung Oasis Art Direction

In collaboration with Is Creative Studio-based in Semarang, Indonesia; I was tasked with developing three design and art directions for a commercial & residential real-estate company.

The client wanted to reflect the company’s unique location as one of the new developments in Tanjung Tabalong region in South Kalimantan. They also wanted a touch of Islamic style in the designs in each of the three options.

Fancy Café Full Rebranding

Fancy Café is an Oman-based café serving beverages and snacks. The company approached me to rebrand and refresh their visual identity.

As a full rebranding project; it was important to zero in on what made the previous design not work for the client. Taking a few steps back, defining the target audience and unique selling points (USPs) all help in bringing a fresh perspective to the design process.