Branding Oman’s Health Endowment: The Story Behind ‘Athar’

“Athar” – The Health Endowment Foundation, is a nonprofit entity dedicated to enhancing the healthcare sector in the Sultanate of Oman. Its primary mission is to elevate the quality of healthcare over the long term by leveraging contributions and donations from both individuals and corporations.

I was entrusted with the responsibility of devising a brand name, conceiving three distinct design and artistic concepts, preparing press kits, and crafting social media templates for the foundation, all in close collaboration with their production agency.

Aamin Insurance App: Crafting a Seamless Fintech Experience for the GCC Market

Aamin is an upcoming insurance app targeting clients in the GCC region. I was approached by the developing agency in order to brand and design the application itself. A great insurance system allows people to plan ahead without fear of the unknown. Aamin as a marketplace elevates people’s choices and gives them withstanding solutions to their insurance needs.

Islamic Design Meets Indonesian Culture: Branding Linda Tanjung Oasis

In collaboration with Is Creative Studio-based in Semarang, Indonesia; I was tasked with developing three design and art directions for a commercial & residential real-estate company.

The client wanted to reflect the company’s unique location as one of the new developments in Tanjung Tabalong region in South Kalimantan. They also wanted a touch of Islamic style in the designs in each of the three options.

Rebranding Fancy Café: How Design Elevated an Omani Coffee Experience

Fancy Café is an Oman-based café serving beverages and snacks. The company approached me to rebrand and refresh their visual identity.

As a full rebranding project; it was important to zero in on what made the previous design not work for the client. Taking a few steps back, defining the target audience and unique selling points (USPs) all help in bringing a fresh perspective to the design process.