Web3 Brand Design

Sebastien Sim, a multifaceted strategist, artist, and innovator situated in Singapore, aspires to launch his inaugural decentralized web3 product through Non-Fungible Tokens (NFTs).

He enlisted my assistance in transforming his ideas and vision into a comprehensive brand, including a brand name, a compelling narrative, a sophisticated art direction, a cohesive visual identity, and support in converting his artwork into digital products. Together, our goal is to create a digital brand that resonates with a community of like-minded individuals.

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Athar Art Direction

“Athar” – The Health Endowment Foundation, is a nonprofit entity dedicated to enhancing the healthcare sector in the Sultanate of Oman. Its primary mission is to elevate the quality of healthcare over the long term by leveraging contributions and donations from both individuals and corporations.

I was entrusted with the responsibility of devising a brand name, conceiving three distinct design and artistic concepts, preparing press kits, and crafting social media templates for the foundation, all in close collaboration with their production agency.

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Bilingual App Design: UI/UX for an Insurance Fintech

Aamin is an upcoming insurance app targeting clients in the GCC region. I was approached by the developing agency in order to brand and design the application itself. A great insurance system allows people to plan ahead without fear of the unknown. Aamin as a marketplace elevates people’s choices and gives them withstanding solutions to their insurance needs.

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Linda Tanjung Oasis Art Direction

In collaboration with Is Creative Studio-based in Semarang, Indonesia; I was tasked with developing three design and art directions for a commercial & residential real-estate company.

The client wanted to reflect the company’s unique location as one of the new developments in Tanjung Tabalong region in South Kalimantan. They also wanted a touch of Islamic style in the designs in each of the three options.

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OUT. in quarantine Demo & Concept Art

 “How you survive the days in is how you get out”

“OUT. in quarantine” is a spin-off game of the original “OUT.”. Now that our recluse and weary protagonist “Vee” is forced to live in lock-down just like most of us. With no chance to resume life as per usual in the outside world in the near future, with a lot of worries, uncertainty and a lot of time on her hand.  How will “Vee” survive quarantine days on her own? 

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Madame Ching: Game Art Concept

“.. and beware the Englishman’s skeleton, for he roams the caves for gold, bound by his eternal service for the Crown.”

This game concept is titled “Madame Ching: and the Skulls of the Crown” and it’s a 2D platformer pirate game. The main character is based on the historical figure and Chinese pirate Zheng Yi Sao (a.k.a Ching Shih), the most successful pirate in history. 

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Fancy Café Full Rebranding

Fancy Café is an Oman-based café serving beverages and snacks. The company approached me to rebrand and refresh their visual identity.

As a full rebranding project; it was important to zero in on what made the previous design not work for the client. Taking a few steps back, defining the target audience and unique selling points (USPs) all help in bringing a fresh perspective to the design process. 

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OUT. Concept Art

This is a demo I produced for a 2D puzzle/adventure video game I developed for the Game Design and Development Specialization at Michigan State University via Coursera. 

As a Graphic Designer and Artist, I focused in this demo on conveying the game world’s aesthetics and showing the stark contrast between the outdoor environment and the indoors. 

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Knight’s Journey

“As the knight traverses the hills and mountains, he collects red roses and avoids enemies all day long. To what purpose does he endure such hardship? “

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