A corporate poster design for Dhofar Insurance Company (S.A.O.G) as part of a marketing campaign. The winning concept revolved around the idea of the promise of protection taking place within the context of the Omani culture.
A special photoshoot featuring 6 different scenarios was made based on this concept. By focusing on the everyday Omani people and their various activities, we communicate the strength of connection and loyalty that the company has had with its customers for over multiple decades of service.
Below are the other concepts developed for this project, the second one had a distinct visual feature to symbolize protection (the red umbrella), while the third one displays and distills the complicated data into a simplified and interesting infographic.
Client: Dhofar Insurance Company.
Project: A3 Posters.
Agency: Creative Soul, Oman.