Web3 Brand Design

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Sebastien Sim, a multifaceted strategist, artist, and innovator situated in Singapore, aspires to launch his inaugural decentralized web3 product through Non-Fungible Tokens (NFTs).

He enlisted my assistance in transforming his ideas and vision into a comprehensive brand, including a brand name, a compelling narrative, a sophisticated art direction, a cohesive visual identity, and support in converting his artwork into digital products. Together, our goal is to create a digital brand that resonates with a community of like-minded individuals.

Athar Art Direction

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“Athar” – The Health Endowment Foundation, is a nonprofit entity dedicated to enhancing the healthcare sector in the Sultanate of Oman. Its primary mission is to elevate the quality of healthcare over the long term by leveraging contributions and donations from both individuals and corporations.

I was entrusted with the responsibility of devising a brand name, conceiving three distinct design and artistic concepts, preparing press kits, and crafting social media templates for the foundation, all in close collaboration with their production agency.

Bilingual App Design: UI/UX for an Insurance Fintech

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Aamin is an upcoming insurance app targeting clients in the GCC region. I was approached by the developing agency in order to brand and design the application itself. A great insurance system allows people to plan ahead without fear of the unknown. Aamin as a marketplace elevates people’s choices and gives them withstanding solutions to their insurance needs.

Linda Tanjung Oasis Art Direction

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In collaboration with Is Creative Studio-based in Semarang, Indonesia; I was tasked with developing three design and art directions for a commercial & residential real-estate company.

The client wanted to reflect the company’s unique location as one of the new developments in Tanjung Tabalong region in South Kalimantan. They also wanted a touch of Islamic style in the designs in each of the three options.

Fancy Café Full Rebranding

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Fancy Café is an Oman-based café serving beverages and snacks. The company approached me to rebrand and refresh their visual identity.

As a full rebranding project; it was important to zero in on what made the previous design not work for the client. Taking a few steps back, defining the target audience and unique selling points (USPs) all help in bringing a fresh perspective to the design process.

The Shooter: A Game Re-Imagined

The Shooter: A Day of Reckoning.

A Cinematic interactive psychological drama/ shooter game. The game follows two main characters: Jane, a widow of a criminal and the protagonist; Jake, a crime leader in-hiding and the antagonist.

I developed this game script as part of the “Story And Narrative Development For Video Games” course from the CalArt’s Game Design Art And Concepts Specialization. We were given a basic story outline with two characters -a protagonist and an antagonist- and a main plotline. We were encouraged to go beyond that scope and develop our own spin on the story, flip the characters dynamic, develop our own game mechanics, and create our own unique game world.

Houmra Podcast

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A simple and clean logo design for a podcast that aims to discuss social trending issues from a female perspective. The logo mixes a modern Arabic typface with a traditional one to showcase the inclusivity of the old & new.

ATSCO Branding

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ATSCO (Advanced Transportation Systems Company) is a mobility operations facilitator that functions through data connectivity. I developed the logo concept on the idea of connectivity, which can be expressed visually with a network of information that also resembles the visual style of transportation maps. Destinations (airports,train stations, seaport…etc.) are replaced by dots, and distance is expressed with lines.

Mommy Reads

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Mommy Reads is a platform for children’s stories read-out-loud by a passionate mother who is all about growing readers. I was involved in the brand development from the very first steps, starting by creating a catchy yet simple brand name, to developing the brand’s vision and mission statements.

Abeer’s Business

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Low budget projects also deserve some love!

When I was approached by my sister to design something nice and clean for her perfumery business in exchange only for freebies; I challenged myself to do something really appealing in a short period of time with zero budget.