Graphic, Arts, Games
Fancy Café is an Oman-based café serving beverages and snacks. The company approached me to rebrand and refresh their visual identity.
As a full rebranding project; it was important to zero in on what made the previous design not work for the client. Taking a few steps back, defining the target audience and unique selling points (USPs) all help in bringing a fresh perspective to the design process.
To celebrate Oman’s 50th National Day; I was commissioned to create a unique Instagram campaign for Asyad Group; an end-to-end logistics solution provider in the Middle East.
The design concept was developed around the content of their main business services in handling in shipping. I went with an isometric design to utilize the space and create interest around the rich content and accomplishments that Asyad wanted to highlight in the campaign.
Help Zee and Hãl in their journey to the Alhambra Palace to attend the launch of the magnificent Elephant Clock. You will need to cooperate together and grow your personal skills to move ahead, but beware your own negative thoughts, you could be your own worst enemy! Your personal growth and failings will affect your friend as well.
The Road to the Palace is a turn-based cooperative board game that I designed for the first course of the Game Design: Art and Concepts Specialization from CalArts. We were encouraged to go back to the basics and find the fun in a paper based game.
The Shooter: A Day of Reckoning.
A Cinematic interactive psychological drama/ shooter game. The game follows two main characters: Jane, a widow of a criminal and the protagonist; Jake, a crime leader in-hiding and the antagonist.
I developed this game script as part of the “Story And Narrative Development For Video Games” course from the CalArt’s Game Design Art And Concepts Specialization. We were given a basic story outline with two characters -a protagonist and an antagonist- and a main plotline. We were encouraged to go beyond that scope and develop our own spin on the story, flip the characters dynamic, develop our own game mechanics, and create our own unique game world.
Creative Soul is a media and communications agency based in the Gulf region, with offices and facilities in Oman, Kuwait and Bahrain. I had the pleasure of collaborating with them on different projects since 2019.
This bold and bilingual company profile was created for the Advanced Industrial Company for Clay Pipes (AICCP) based in the industrial valley of King Abdullah Economic City.
I enjoy working on book designs the most! I have developed concepts and finalized designes for this poetry and prose book for a local Saudi writer. The concept was how great ideas and reflections illuminate the darkness like the stars illuminate the night.
A corporate poster design for Dhofar Insurance Company (S.A.O.G) as part of a marketing campaign. The winning concept revolved around the idea of the promise of protection taking place within the context of the Omani culture.
One of my greatest strengths is turning conceptual mockups to ready-for-print die-lines made to scale. This is an iterative process often involves problem solving and original solutions.
A monochromatic company profile that I designed for Oman National Engineering & Investment Co. (S.A.O.G). The clean and bold typography provides a comfortable hierarchy to the content, the strategic use of colors shifts the reader’s attention to the main points of information.