ATSCO Branding

ATSCO (Advanced Transportation Systems Company) is a mobility operations facilitator that functions through data connectivity. I developed the logo concept on the idea of connectivity, which can be expressed visually with a network of information that also resembles the visual style of transportation maps. Destinations (airports,train stations, seaport…etc.) are replaced by dots, and distance is expressed with lines.

The color palette chosen represents a powerful presence and bold decision making that the brand believes in when it comes to commitment, trust and quality. The stationery design and mockups were designed by my colleague.

Client: Advanced Transportation Systems Company.
Project: Branding, Logo Design.
Agency: Haya Design Studio, Saudi Arabia.